Cooperation Agreement with the Umaymah Association for Infant Nutrition

NAWA PR signed a joint cooperation agreement with the Umaymah Association for Infant Nutrition, an organization specializing in supporting and promoting breastfeeding, to serve as the scientific reference for the “Your Love Has No Substitute” initiative. This initiative aims to raise awareness about the importance of breastfeeding and promote maternal and child health.

The agreement was signed during a meeting between the two parties to discuss areas of collaboration and operational mechanisms within the initiative. This collaboration will ensure the delivery of reliable scientific content and awareness messages based on best practices and specialized standards in the field of breastfeeding.

This partnership underscores the importance of integration between specialized entities and the private sector in supporting impactful initiatives that raise awareness about the benefits of breastfeeding and its role in promoting maternal and child health, aligning with the Quality of Life Goals and the Kingdom’s Vision 2030.